Last Upted: May 15, 2017
You can use ta from different areas of your business to see what’s ing and what’s not. Here are three key areas you’ll want to study and tips for putting your new found to use. 

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Whether you’re using ta al, or are just now looking to start, here’s a roundup of some of the key places you should be looking for metrics—and how to put those insights to for your business:

The ta: sales receipts

Sales receipts provide specific ta about your customers’ purchase behaviors, including how often they visit your store, how frequently they purchase a particular product, and what exact product or service they prefer. Analyze these over the months and years to come, and you may just stumble upon some truly fascinating insights.

Put it to use: Tailor seasonal promotions

Based on the purchase behavior you gathered from your sales receipts, you could consider running a few targeted seasonal promotions to capitalize on the behaviors you’ve observed. For example, if people year after year tend to buy similar products during a particular month, then consider running a promotion to further incentivize that specific product during that time of year.

The ta: email marketing metrics

There is a ton of right at your fingertips when it comes to your email marketing. email metrics include:

Put it to use: Adjust email marketing content

After analyzing these metrics you can adjust your emails in the future to offer your readers exactly what they like and want. Play around with this and see what s and what doesn’t. Your email marketing should be an evolution and something that constantly apts and changes based on your customers behaviors. For example, if you find that the shorter emails you’ve sent get the best click-through rate, then continue to on cutting down the length of your emails.

The ta: social media marketing insights

Most social media nets—including Facebook, Twitter, and Pinterest—offer analytics to their users. These metrics give you an understanding of what content your audience likes best and when fans are online and engaging with your brand.

Put it to use: Find the best time and content to post on social media

Take notice of the type of content that gets the most engagement and what time of y people are most likely to eng. Then, modify your posts to incorporate those findings. For instance, if you find that Facebook content posted on Tuesy afternoons that includes ims get the most engment, then continue to post messs during that time of y and remember to add an im!

Editor’s note: Not using email marketing yet? Or not happy with your provider? and recommends Constant Contact. Try it free toy.

Business Know-How may receive a commission if you make a purchase.

Ellen Williams, Constant Contact Regional Development Director, New York and Southern Connecticut

Ellen has over 20 years of technology and marketing experience and has presented to over 4,000 , nonprofits, and associations. Her advice on best practices organizations understand how to build customer relationships that inevitable grow their businesses.  


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