How to Market Your Business with Email Marketing

Written by promotiondept

September 17, 2018

Last Updated: May 1, 2018
Email marketing is one of the best ways to reach your customers. Not only is it more effective than some marketing methods, it’s also less expsive. Here’s how you can successfully use email marketing to reach prospects and customers.

The results are in and an old favorite that was largely writt off by business owners is the clear winner. If you want to reach your customers, put a lot of time and effort into e-mail marketing.

According to a rect study by McKinsey, reaching people through e-mail is 40 times more effective than and Facebook combined!

You read that right—40 times!

If you follow digital marketing trds you know that has mightily replaced e-mail as the most talked about means of reaching customers. Proponts tout the fact that you can target ads to certain demographics with unprecedted accuracy. Do you want to reach mothers with an upper middle class income that have a child who rectly started driving? You can do that through advertising.

But what the proponts fail to mtion is that you can’t get much more targeted than e-mail because everybody on your list (if it’s a list obtained legitimately), are people who gave you permission to market to them. They’re interested in what you have to say or they wouldn’t have signed up for your e-mail list.

There’s also the fact that checking e-mail is the first thing most of us do every day wh we wake up. According to statistics, 91 perct of customers check their e-mail at least once per day. Conring there are more than 3.6 billion existing e-mail accounts, that’s a lot of people.

The stats get ev better. More than 74 percent of customers prefer to receive marketing mess through e-mail and nearly half of e-mails are read on mobile devices. Finally, the average order value of an e-mail is 17 percent higher than .

Convinced yet? If you ar’t using e-mail as a marketing tool, you’re failing to tap in to the single best online vehicle your business could have for producing revue.

The Glaring Problem

Of course, there’s a problem. You have to build your e-mail list. Wh digital marketing was in its infancy, business owners d e-mail lists much like they did a physical mailing list.

Although you could still do it today, you can’t do it legally. Anti-spam laws require that everybody on your e-mail list opt-in meaning that before they receive an e-mail from your company, they have to accept your invitation.

Ev if you could buy a list legally, you won’t see good results. Popular e-mail marketing platform Survey Monkey compiled historical data from the days wh d e-mail lists were popular. It found that op rates were terrible. In fact, it was so bad that people wouldn’t ev op the e-mail to unsubscribe.

How to Build a List the Right Way

If you can’t a list of leads, what can you do? You can double back to the oft-talked-about advertising platform of the cool kids, Facebook.

Facebook has an ad type that helps you to drive traffic to your website. Would you pay a shiny dime (or less) for somebody to join your e-mail list? Statistics show that for every dollar spt on e-mail marketing, business owners will see a $41 return. A dime is pnies compared to the pottial return you’ll see from your e-mail list.

This is where good targeting on Facebook comes into play. If your business caters to moms, it’s probably not worth your time or money to market to males. If you’re in the sporting goods business, target people who are interested in sports. Sound pretty simple? It is because Facebook makes it easy. has an advertising platform too. If you’re more comfortable with , give it a try.

But before you sd them to your website, you need something to give them—for . A report, an e-book, a coupon, or something else that people would find valuable in exchange for allowing you the privilege of sding them e-mail.

Getting people to give you their email address so you can stay in touch and
market your business to them isn’t as easy as it once was. This report
contains nearly three doz strategies for getting new customers and prospects
to sign up for your email list.
Download it for free
wh you sign up for the Business Know-How newsletter.

Request your free guide to building an email list

The Contts of the E-mail

Now that you have them on your list, the e-mail you sd needs to be top-notch. Here are a few pointers.

1.) Make the Subject Epic- They won’t read your e-mail unless they’re hooked by your subject. Make it fantastic and try various headlines to see which one converts the best.

2.) Make it Personal- E-mail allows you to use the person’s name in the e-mail. Using their name makes it personal—like the e-mail was st directly to them. Conversions are higher wh the e-mail is personal.

3.) Make it Social- Link back to your accounts. Just as you’re using to advertise your e-mail list, use your e-mail list to advertise your .

4.) Make it Mobile- If your customer can’t read your e-mail on their mobile device, expect your op rates to be lower than you wanted. More than half of your customers read their e-mail on a mobile device, remember?

5.) Make it Concise- Tell them why they will befit from responding to your e-mail, support your claim, and ask for the sale. Don’t make it wordy.

Bottom Line

Nobody is saying to abandon . Use e-mail and to support each other but don’t forget about e-mail.

It’s se as the dinosaur of the digital marketing world but it’s in no of dying off. E-mail is here to stay and rightfully so. Your best results will come from your e-mail list. The studies prove it.

Create and manage email marketing, social campaigns, ev evts and surveys all from one easy-to-use account with Constant Contact. Try it free now. 

Note: Business Know-How is a solution provider for Constant Contact and makes a commission on signups for Constant Contact through our link. We can also help you get set up if needed. Call us at 631-467-8883 for help with email marketing. 

© 2014 Attard Communications, Inc. All Rights Reserved. May not be reproduced, reprinted or redistributed without writt permission from Attard Communications, Inc.



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