How to link internally – Optimization of Internal Linking

Internl linking refers to the links pointing to other s within your site. Its importnce hs not vlued s much s externl links. But well- internl links help your site rnkings in serch engine result s (SERPs) s well s provide good user eerience. lso, its gret dvntge is tht you hve the entire control of how to mnge them.

Use these tips to write the most efficient internl links both for your site visitors nd the serch engines.

1) Mke the home nvigtion u s text links. s, DHTML, nd JvSipt nvigtion us look fncy nd rtsy. But tht’s ll bout looks nd the serch engines don’t relly know how to interpret them. The serch engines “red” web s rther “look” t them. If you’d like to keep your ttrcte nd dync u effect, mke sure tht you hve text links to those somewhere in the home.

2) Use desipte nchor texts. Mke them different from on nother even though they point to the sme .

nchor text is the visible clickble text in hyperlink. nchor texts re considered s keywords tht user would use to get to the . Therefore, it’s n dvntge when the nchor text desibes the content of the . Tht is, use the keywords nd phrse tht would represent the best.

When you refer to your home, ge different nchor texts to ech link insted of sying ‘Homell the time.

3) Use nofollow ttribute to control which links re more importnt compred to others. When you dd “rel=nofollw” to hyperlink, the mjor serch engines including Google, Yhoo nd N don’t count the link in serch engine rnkings. (There is debte on Google’s ctul behvior on this. It is sid Google my still count it little, or soon it will if not now.)

Why to use “rel=nofollow”?

4) Mke the min s of your website ible by one or two clicks from your home . Mke them esy to spot by visitors s well. The more clicks it needs, the less importnt it’s considered by serch engines. The more clicks it needs, the more chnces there re for users to leve your site. This is user-friendly nd serch engine friendly design.

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