How to link internally – Optimization of Internal Linking

Internal linking refers to links pointing to or pages within your site. Its importance has valued as much as external links. But wellbuilt internal links help your site rankings in search engine result pages (SERPs) as well as a good user eerience. Also, its great advantage is that you have entire control of how to manage m.

Use se tips to write most efficient internal links both for your site visitors and search engines.

1) Make homepage navigation menu as s. , DHTML, and JavaScript navigation menus look fancy and artsy. But that’s all about looks and search engines n’t really know how to interpret m. search engines “read” web pages rar “look” at m. If you’d like to keep your attractive image and dync menu effect, make sure that you have s to those somewhere in homepage.

2) Use descriptive anchor texts. Make m different from on aher even though y point to same page.

Anchor text is visible clickable text in a hyperlink. Anchor texts are considered as keywords that user would use to get to page. refore, it’s an advantage when anchor text describes content of page. That is, use keywords and phrase that would represent page best.

When you refer to your homepage, give different anchor texts to each link instead of saying ‘Homepage’ all time.

3) Use nofollow attribute to control which links are more important compared to ors. When you add “rel=nofollw” to a hyperlink, major search engines including Google, Yahoo and MSN n’t count link in search engine rankings. (re is a debate on Google’s actual behavior on this. It is said Google may still count it a little, or soon it will if now.)

Why to use “rel=nofollow”?

4) Make main pages of your website accessible by one or two clicks from your home page. Make m to spot by visitors as well. more clicks it needs, less important it’s considered by search engines. more clicks it needs, more chances re are for users to leave your site. This is userfriendly and search engine friendly design.

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