What does CTR mean?
CTR ( Click Through Rate) is the rATIo of the numbers of clicks per number of impressions/views of your ads. For example, CTR is 1% when the impressions are 1000 and the clicks are 100.
How to improve CTR – for Google Adwords
1. Use specific keywords rather than general keywords. Use “woMen’s hiking sneakers” rather than “sneakers”.
2. Use targeted keywords that actually describe your products and services.
4. Use call to action words such as ‘Save Now’ or “Buy Now”. Appropriate use of modifiers can also improve CTR.