Last d: Mar 27, 2017
Wondering why more people don’t see your business’s Facebook posts? Facebook only displays what you post to a small percent of your p’s fans. Here’s how you can increase the number of people that see your content in their feeds.

Facebook recognizes that each user has hundreds of connections to friends, family, and businesses who are all regularly sharing content. In an effort to avoid overwhelming individuals with Facebook Feed content, Facebook introduced the Feed Algorithm (ferly known as EdgeRank) to deliver the right content to the right people. That means that not everything you post is seen by all of your fans. This may sound unfair, but the Feed Algorithm actually makes your (and your fans) experience on Facebook more enjoyable.

The  Feed Algorithm uses several factors to determine what content will get the most airtime in the feed. Here are the three most important factors Facebook considers when deciding whether your content will get a coveted s in the feed.

Engment rate

Facebook calculates the official “engment rate” for each post by adding the number of clicks, likes, shares, and comments on a post together and then dividing that number by the total number of people who saw the post. This rate is calculated to quantify what share of your audience engd with your content, providing an indicator about the quality of your content.

Ultimately the best content generates engagement from the majority of the individuals it reaches. If one post is reaching a nificant amount of people but not producing much engment (take a look at your text-only posts), Facebook will conclude that the post is uninteresting to your audience and will reduce the frequency your content appears in the feed.

Steps you can take: Focus on understanding what type of content your audience likes, comments, shares, or clicks on to create the most engaging content that will help you stand out in the feed. The more that your fans eng with your content, the more likely they’ll see your content again!

Negative feedback

When you clutter up your fans’ feeds with unwanted, spammy, or irrelevant content, it likely to produce a high rate of negative feedback. Negative feedback is when fans hide your post or report it as spam. This negative feedback indicates to Facebook that you are posting bad content, which should not be shared out widely.

Steps you can take: Take the time to dig into your Facebook Inhts to see which content is attracting negative feedback from your target audience. If the same type of content is generating a negative response again and again, it may be time to rethink your strategy. Steer clear of posting too many ims or off-topic content to avoid increasing your negative feedback rate. Instead, focus on quality content that’s relevant to your audience.

Frequency

Facebook keeps track of the last fifty people or ps a fan interacted with, and gives a small boost to the visibility of those last fifty people/ps in the feed. These tracked interactions include engment, as well as profile and photos views. As a business p, it is ideal to be a part of those last fifty interactions in order to ensure your content gets seen. If you go too long without posting something new, you risk the of falling out of a fan’s last fifty interactions.

Steps you can take: Set an attainable goal for the amount of posts you want to publish each week —aim for 3-4 times a week. By sing to a schedule, you’ll generate regular engment (Facebook’s Feed Algorithm likes this). Since it can be easy to lose track of the week and miss a post, consider using the Facebook Scheduler to schedule half of your weekly posts at the start of the week to keep you on track.

Quality content is the key

Facebook’s Feed Algorithm may sound intimidating, but you better not pout, and you definitely better not cry, because getting on Facebook’s “nice list” is not that hard. Just focus on creating quality, engaging content that your fans will love, and when Facebook makes their list and checks it twice, you will yourself on their “nice list” all year long!

Editor’s note: Not using email marketing yet? Or not happy with your provider? BusinessknowHow.com uses and recommends Constant Contact. Try it free today.

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Ellen Willia, Constant Contact Regional Development Director, New York and Southern Connecticut

Ellen has over 20 years of technology and marketing experience and has presented to over 4,000 small businesses, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses.  

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