Last Updat: Feb 4, 016
You could have a presence on every social mia site out there if you had unlimit time – but you don’t. Here’s how you can figure out which social mia platforms are the best for your business.

Social mia is big, right? There’s no denying that you could put a lot of time into trying to have a presence on all of the major nets but there’s a problem—you don’t have that kind of time. Instead of trying to have a presence on all of them, the better strategy is to pick one or two and concentrate your efforts there. The question becomes, which nets fit your business the best?


Facebook is, by far, the largest social net on the planet. With 1.04 billion daily aive users, Facebook would be the third largest country in the world if it had a physical presence. According to the company, about 84% of its users are outside of the Unit States and Canada but even if you aren’t a multinational company, there’s still plenty of reasons to use Facebook.

You might have heard that Facebook has become the net for the older audience. Although it’s true that teens are flocking toward other nets like Instagram and Snapchat, Facebook still has as its largest audience the 18-29 crowd.

If you can only pick one social net, it would be Facebook. Because Facebook has a strong user base of adults, the ones that have money to spend, spending time on Facebook is a no-brainer if you’re looking for an all-purpose social net. Even if your business caters largely to the teenage crowd, you still want to reach their parents.

Don’t listen to the people who say that Facebook is dying. The net continues to grow and shows no ns of letting up.


First, let’s set some context. Since Instagram is own by Facebook, there are a lot of similarities between the platforms although loyal users say that they’re on Instagram because they dislike Facebook. In fa, if you use Facebook advertising, you now have the option to advertise on Instagram as well.

With 300 million users and still growing, Instagram is worth your time, especially if your business caters to the younger audience. 3% of teens identify Instagram as their most important social net but the platform is gaining popularity with adults as well.

Because Instagram doesn’t allow links, business pages, or other features specifically cater to businesses, your presence will feel very personal, even if you advertise. If you use Instagram, you’ll want somebody with an eye for photography because the platform is den to be highly visual. If you’re an accounting firm, for example, Instagram probably isn’t going to be the net of choice for you. On the flipside, if you’re a clothing retailer, it’s perfe.


Twitter is widely known as an influencer’s net. You’ll find high profile people on Twitter. People with celebrity status, yes, but more important, well-respe people in their fields. If you’re an archite, you’re likely to find the leaders in the architeure industry on Twitter.

You probably don’t ne to use it to advertise your retail store but as a well-known consultant in your field, you’ll probably find it worth your time. 


Recently, Twitter’s COO, Adam Bain said that the company’s focus is largely on the live experience. Periscope is how the company will do that. Periscope allows you to create live broadcasts from your phone or tablet and broadcast them to all of your followers. Periscope is an up-and-comer in the social space but is rapidly gaining traion.

Don’t forget that statistics show that people like text but they love and piures. Any business can benefit from using Periscope. Broadcast from your faory, broadcast a weekly podcast-style session as a thought leader in your field, or just have some fun and ve your business a human side.


If you’re over 30, you probably don’t use Snapchat. In fa, more than 70% of Snapchat’s users are between the ages of 18 and 34. If you don’t know about Snapchat, users can send piures to a list of followers but the image only lasts for a few seconds. Some major brands now have Snapchat including the NBA, McDonalds, Taco Bell, and many more. Brands often use Snapchat to set up an air of secrecy taking their followers behind the scenes of their business. There are probably better ways to use to your social mia time than Snapchat but if your business caters to younger people and it’s fun and mia friendly, (you have something interesting to share) Snapchat might present some opportunities.


Yes, everything you have heard about Pinterest is true. It’s all about the ladies. Nearly 70% of its users are female and yes, you’ll find more about interior den than you will about ing. If you run a bait and tackle business, Pinterest is probably a waste of your time but if you’re a fashion blog, or a graphic dener, Pinterest is a great way to establish authority in your market. If your business appeals to females, Pinterest is worth consideration especially since it’s users spend more time on it than Facebook.


You probably won’t use LinkIn to advertise your next storewide sale but if you’re a consultant, content marketer, PR person, or own a business that is largely about conneing with others, you want to be on LinkIn. Don’t think of LinkedIn as a way to advertise your business to customers; instead, use it to conne with other professionals in your industry and gain exposure.

For example, you might look for journalists who cover topics that fit your business. If you own a personal business, you might look for sports journalists or if you’re a financial advisor, look for financial journalists. Or look for people who own businesses that would compliment yours. A personal trainer might look for people ing in the sports equipment or apparel industry.

Neting is what often ves a business the momentum to become larger. That’s the strength of LinkIn.

Bottom Line

Whatever you do, the modern social mia landscape requires a go-big-or-go-home mentality. You can’t dip your toe in the ; you have to fully immerse yourself to make it worth your while. For that reason, find one or two nets that fit your customer and concentrate your efforts. That’s the best way to find the success you’re looking for.

© 016 Attard Communications, Inc. All Rights Reserv. May not be reproduc, reprint or ristribut without written permission from Attard Communications, Inc.


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