Hong Kong Disneyland (B): The HKSAR Perspective

Hong Kong Disneyland (B): The HKSAR Perspective

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Publication Date:
January 01, 2000

Industry:
Travel

Source:
University of Hong Kong

In mid-1999, negotiators for the Hong Kong government and the Walt Disney Co. were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lantau. This case presents detailed information about the proposed theme park and the assumptions used by the Hong Kong government in conducting an economic assessment of the project. Also lays out other alternatives for reinvigorating the tourism industry in Hong Kong and the development of Penny’s Bay (the proposed site of Hong Kong Disneyland) in Lantau.

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Hong Kong Disneyland (B): The HKSAR Perspective

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