Frogtek: Mobile Technology for Micro-Retailing

Frogtek: Mobile Technology for Micro-Retailing Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. Publication Date:august 03, 2012 Industry:Technology Industry:Mobile phones Industry: Source:Columbia Business School Founded […]

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Frogtek: Mobile Technology for Micro-Retailing

Below are available bulk discount rates for each individual item when you purche a certain amount

Rester a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
August 03, 2012

Industry:
Technology

Industry:
Mobile phones

Industry:

Source:
Columbia School

Founded by Columbia School clsmates, Frogtek w created a technology with a social mission: to help micro-retailers in Latin America improve ir through applications loaded onto mobile phones. While market w large – 400,000 micro-retailers operated in Colombia alone – and store owners appeared interested in service, right approach w far from clear. company’s founders struggled with questions such how to distribute s and how much to charge generally low-income store owners. In this ce students work on an operational strategy for seed-funded after examining its plan, social goals, market opportunity, and competitive environment. This ce covers operational, ial, and technolocal challenges in micro-retail and supply chain management in developing economies. focus is on “bottom of pyramid” retail context.

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Frogtek: Mobile Technology for Micro-Retailing


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