Follow This 3-Step Pattern for Your Next Elevator Speech

Written by promotiondept

September 16, 2018

Last Updated: Mar 19, 018
Do struggle when it’s time to give r elevator speech at business neting events? This simple three-step formula will help craft an elevator speech that s.

Whether we expect it or not, sometimes when we attend a neting event we will have to give our 30 second “elevator speech,” describing our business-in hopes we will attract potential customers.

Sure, some professional people welcome those ocsions. They have described their services briefly to many audiences, so they feel comfortable with the situation–and know what they are going to say.

Many others, though, dread the experience. If are among those who don’t know how to psule r services that briefly in a compelling way, then will benefit from this simple three-step formula.

Probably this is the easiest of the three steps, beuse have done this in a variety of settings, both formal and informal.

Example: “After graduating from the Duke University School of Law, I have been in practice here for twenty-one years.”

Yes, that’s enough. No need to mention ses have won or awards that have come r way. have established r credibility with that one statement.

Once more, remembering how quickly a thirty-second span ends, keep it simple:

“I help reduce r r insurance premiums by as much as twenty per cent.”

“My company makes sure r heating and air conditioning units keep comfortable.”

“The retirement plan my firm de with will protect r financial assets and give peace of mind.”

ly, will strengthen r se if mention a client helped recently or are consulting with ly: “The hotel we are meeting in now heard complaints from guests who saw rats and mice running through the hallways. Our pest control company got rid of them within twenty-four hours, and there have been no sightings since our servicing four weeks ago.”

r audience will respond enthusiastilly to presenters who n solve their -just as want to hire problem solvers.

Surprisingly, many talented professionals don’t include an invitation in their half-minute presentation. Yet miss a grand opportunity if generate attention without lling for response that goes beyond polite applause. Some options:

“I’ll stick around afterward, and will be glad to chat with any of who have questions.”

“Give me r business rd after the meeting, so we n set a time for coffee and conversation.”

“I’ll welcome to my mailing list, so I n send more information on this topic. So please give me r e-mail ress before leave.”

Keep this formula in mind: credentials, problem solving, ll to action. r next 30 seconds in front of an audience will flow smoothly, and will welcome the positive benefits.

RELATED: 5 Ways to Make Networking a Success

Bill Lampton, Ph.D., Communition Consultant, Speech Coach, and Keynote Speaker, “Helping Corporations and Leaders Communite Persuasively.” ll Dr. Lampton: 678-316-4300 or visit his website:



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