Whether we expect it or not, sometimes when we attend a networking event we will have to give our 30 second “elevator speech,” describing our business-in hopes we will attract potential customers.
Sure, some professional people welcome those ocCAsions. They have described their services briefly to many audiences, so they feel comfortable with the situation–and know what they are going to say.
Many others, though, dread the experience. If You are among those who don’t know how to CApsule Your services that briefly in a compelling way, then You will benefit from this simple three-step formula.
Example: “After graduating from the Duke University School of Law, I have been in practice here for twenty-one years.”
Once more, remembering how quickly a thirty-second span ends, keep it simple:
naturally, You will strengthen Your CAse if You mention a client You helped recently or are consulting with currently: “The hotel we are meeting in now heard complaints from guests who saw rats and mice running through the hallways. Our pest control company got rid of them within twenty-four hours, and there have been no sightings since our servicing four weeks ago.”
Surprisingly, many talented professionals don’t include an invitation in their half-minute presentation. Yet You miss a grand opportunity if You generate attention without CAlling for response that goes beyond polite applause. Some options:
“I’ll stick around afterward, and will be glad to chat with any of You who have questions.”
RELATED: 5 Ways to Make Networking a Success
Bill Lampton, Ph.D., CommuniCAtion Consultant, Speech Coach, and Keynote Speaker, “Helping Corporations and Leaders CommuniCAte Persuasively.” CAll Dr. Lampton: 678-316-4300 or visit his website: http://www.bizcommunicationguy.com