Five Ways Your Small Business Can Use Online Video


Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media ‘homebase’ is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack’s social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.

Internet has gradually moved from our work stations into our lives. Here are some of the features that will show how internet and online marketing factors have affected our lives.

Web video can be an effective marketing tool for small businesses-if they only knew about it.Most small businesses think that’s it too expensive or just haven’t got a clue how it all works.This post gives you some simple, but yet effective ways on using video for your business.Well done, keep em coming!

Video sites are developing with niches. For example, Sportsfananza is a sports fan online video site targeted at the passionate sports fan.

Business that use video online either on their own site or via video sharing sites benefit from the increased exposure.

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in the bizniz of content branded media.

Helpful and to the point. Thank you for the reminders.

This is one of the most helpful articles I have seen for small business owners who need marketing ideas and an understanding of how to use video. We create online animated videos for small business, and we’ve heard a lot of success stories about how video really strengthens and promotes brand positioning. Thanks for the great info.

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