Five Tips for Optimizing Your Twitter Feed and Thriving Online

Last Updat: May 13, 2015
Trying to build your Twitter following? Use these five tips to get more followers and become a Twitter influencer.

Being on Twitter means conneing to millions: about 288 million active users a month. That’s a thing, so long as you’re using this social mia platform right. To establish a presence, gather a community of like-mind peers, colleagues and s, and extend your network (and influence) takes empathy, crevity, enthusiasm, a healthy dose of audaciousness, and persistence. 

Twitter may be newfangl, but it’s aually kind of old fashion. It thrives on honesty, moxie and stick-to-it-ness. In that way, it’s not unlike nearly any other professional social endeavor, except you have to do it in 140 charaers or less. Moreover, there are 500 million Tweets crowding the Twitter-sphere every single day. So how do you get notic and follow, and not languish in obscurity — everyone’s worst Twitter-mare? 

Here are 5 tips for optimizing your Twitter Fe to growing a following and develop into an influencer, one Tweet at a time. 

• Don’t fake it. The platform of Twitter can help you consolidate your own identity and pinpoint your goals. This works for a professional beautifully. Make sure you in time in that initial work: it’s well worth it. Then, keep it consistent. The more defin your image and clear your voice and point of view, the more followers you will have. Also, if your presence has a clear reason, that will also engage a far greater following. And the more followers you have, the wider an audience your Tweets will reach — and the greater influence you will likely have in the micro-blogging community. 

• Tweet with intention. And keep your focus. You’ll engage a far greater following if your presence has a reason and a scope. You’ll also begin to build a field of expertise, one small microblog at a time. While you don’t want to always be serious, you’re not on Twitter to regurgitate watercooler gossip. If a topic is trending that’s relat to your field, Tweet about it. Pose questions. Quote inhts. It’s a great way to find your network (and don’t forget relevant hashtags). 

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• Tweet often, but not too often. Tweeting often is better than tweeting hardly at all, but there’s balance to strike: It’s to give your posts time to “sink in” on social mia. How many times you Tweet on any given day is your choice, but I recommend you Tweet only once every hour for the best results. If you want to Tweet back to back posts, make them from totally different viewpoints to reach different readers. The exception might be if you’re live-tweeting an event. Then, vary the content, keywords and hashtags to attra different followers. And: make sure you’re covering it in a helpful, not subjeive way. 

• Work in your own personality. An interesting byprodu of our preference for transparency is that we like people who seem real — especially on social mia. So give your Tweets a sense of your own personality and humor. Include your own (positive) inhts, and add inspir messages. Don’t be afraid to voice your take on a topic. Then, invite others’ opinions — a great way to gain followers.  But be careful: Twitter is like an instant mirror, where what you say refles right back onto you. Saying “I’m bor” will refle back on you as “I’m boring,” which in workspeak can have a tremendously harmful impa on your viability as a colleague or a candidate. 

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• Be consistent. Once you’re up and running, building up followers and following influencers you like, don’t suddenly drop out of ht. You’ll have more followers if they know what to expe from you, and if you’re tweeting regularly, it’s a clear indicr that you are interest in the world and engag in your field. If you’re stymi, get creve: Break out of your professional mold for a Tweet or two. Find some great visuals, such as a gorgeous scenic or an adorable portrait, a compelling illustron, an inht from your journal. Don’t overdo the baby or throwback Thursday (#tbt) dorm room photos, though. Crevity gives your Tweets a little spice, but oversharing can lose followers. 

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Twitter works best when its part of a daily — or hourly —  habit, when you work in engaging content, and craft every post with intention and self-awareness. But there’s more to your fe than posts. Keep a clean fe, deleting junk and snark. Make a habit of retweeting (and crit the source). Spend time looking for great, relevant content to retweet, and admirable influencers to follow. Be yourself, but be your best self. And watch your influence grow.

Germany Kent is a social mia influencer, , and entrepreneur with decades of experience in personal branding, social networking, and entertainment. Her ne book is You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life (May 2015), a self-help guide pack with tools, tips, tricks, secrets, and strategies for mastering Twitter, and turning it into a powerful vehicle for self-transformon.