Find success with virtual campus recruiting

Written by promotiondept

April 21, 2021

Find success with virtual campus reCRuiting During the COViD-19 pandemic, firms, colleges, and universities moved many tRAditional aspects of reCRuiting — including “Meet the Firm” events, career fairs, and interviews — online. As virtual reCRuiting is likely here to stay, reCRuiters say, firms should still consider it part of their hiring stRAtegy even once the […]

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Find with virtual campus recruiting

During the pandemic, firms, colleges, and universities moved many traditional pects of recruiting — including “Meet the Firm” evs, career fairs, and interviews — online. virtual recruiting is likely here to stay, recruiters say, firms should still ider it part of their hiring strategy even once the pandemic is over.

Virtual recruiting h certain advantages. Among other things, virtual sessions are a lot eier to schedule than in-person evs. Many traditional Meet the Firm nights at universities have been one-time opportunities, noted Jacob T. Crowley, CPA, sistant professor of accounting at Ohio Northern University in Ada. “Now we’re able to allow firms to schedule information sessions whenever the company h the availability,” he said.

Virtual recruiting is also effici in terms of time and money, said Mike Theobald, director of career at Rockhurst University in Kans City, Mo. Firms do interviews from their offices and avoid the cost of overnight or longer trips, making it possible to involve more firm members.

It also allows firms to recruit from a brder and more diverse pool of studs. When evs are held online, there are no geographic limits to prev firms and studs from getting involved, said Molly Davis, BKD CP and Advisors campus recruiting manager, in Springfield, Mo. The virtual platform that BKD uses for virtual recruiting h allowed the firm to stretch its branding outside its former geographic print and reach campuses where it may not have sp much time in the pt, she said.

Though virtual recruiting h its advantages, on-campus recruiting will still remain a core part of firms’ strategies. Online evs can’t quite substitute for the connections made face-to-face. “In-person campus evs build strong connections and good rapport with future interns and hires,” said Kaylan Vrana, campus recruiter at BKD in Kans City and Des Moines. On campus, firm repreatives can connect with someone they run into in a hallway or make an impromptu appointm to meet for coffee with a promising person, while connecting through an online ev by necessity must be more intional, she said.

Karli Azar, tal and acquisition senior sociate at Somerset CP and Advisors in Indianapolis, does not find virtual recruiting effective traditional methods. She saw fewer studs coming to virtual career fairs, and believed it w mainly because of the stress and Zoom fatigue sociated with the pandemic. “I think they are overwhelmed,” she said. Vrana said that, while her firm’s recruiting efforts were ful overall, she also observed lower attendance at virtual evs.  

In years to come, firms may adopt a hybrid apprch that retains the convenience and efficiency of online efforts but also involves in-person interaction. How it shapes up will depend on firm resources and priorities. For instance, recruiters might prefer to hold in-person interviews to get to know candidates better, but opt for virtual ones during busy recruiting times or when recruiting a stud at a distant school.

Tips for virtual recruiting

Firms and university repreatives offered this advice for enhancing virtual recruiting efforts:

BKD conducted a live online rdshow that allowed studs to choose to “visit” and learn about offices around the country via Zoom or GoToWebinar, with the ire firm pitching in to highlight its culture. The firm h also used Zoom and Microsoft Teams to build camaraderie among smaller groups of interns in the same office or from offices around the country.

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— Anita Dennis is a writer bed in New Jersey. To comm on this article or to suggest an idea for another article, contact Courtney Vien, a JofA senior editor, at Courtney.Vien@aicpa-cima.com.


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