EveryDay Medical – Keyword Bidding Optimization

EveryDay Medical – Keyword Bidding Optimization

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Publication Date:
April 27, 2009

Source:
Columbia Business School

EveryDay Medical, a provider of home and durable medical and supplies, uses Internet advertising to attract potential customer flow to their website. With many thousands of potential keywords to bid on and a tight budget for online advertising, EDM turned to Jeremy Gerstle to help them develop a quantitative tool to optimally manage their internet advertising campaign.

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EveryDay Medical – Keyword Bidding Optimization

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