Electronic Arts in Online Gaming

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Publication Date:
January 22, 2004

Retail & Consumer Goods

Harvard Business School

Electronic Arts (EA), the world’s largest independent video-game publisher, must decide whether to support Microsoft’s initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However, its managers have serious concerns about Microsoft’s strategy for its online gaming service, Xbox Live. Microsoft has maintained tight control over game features and customer relationships and has refused to share online gaming subscription revenues with game publishers. Sony has offered terms for Playstation2 online games that are acceptable to EA. Can EA afford to forfeit sales through Microsoft’s platform?

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Electronic Arts in Online Gaming

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