DuPont Kevlar: Commercializing a Miracle Fiber

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Publication Date:
May 28, 1998

Harvard Business School

Describes Dupont’s efforts to commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.

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DuPont Kevlar: Commercializing a Miracle Fiber

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