Didi Kuaidi

Dd Kud

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Rester s Premum Eductor t hbsp.harvard.edu, pln course, nd sve r students up to 50% wth r cdemc dscount.

Publcton Dte:
prl 12, 2016

ndustry:
Technology

ndustry:
Moble s

ndustry:

ndustry:
Med

Source:
vey Publshng

n 2015, Dd nd Kud, the two ledng plyers n Chn’s nternet-bsed rde-hlng ndustry, merged to form Dd Kud. The combned frm represented one of the ’s lrgest nternet- nd smrt-bsed trnsport servce compnes, vlued t bout $6 bllon. n ts home mrket of Chn, Dd Kud left ts bggest comtor, Uber, dstnt second. Menwhle, Dd Kud ctvely pursued globl growth. For exmple, t nvested n nd prtnered wth Lyft, Uber’s mjor comtor n the Unted Sttes. However, the busness nd polcy envront of the nternet trnsport servce mrket ws tntly evolvng. The merged Dd Kud needed to crefully crete portfolo of strtees to sustnbly come n both locl nd globl mrkets.

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Dd Kud


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