Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy? Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EduCAtor at hbsp.harvard.edu, plan a course, and save your students up to 50% with your aCAdemic discount. PubliCAtion Date:October 25, 2019 Industry: Industry: Source:HEC Montreal Centre for […]

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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?

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Publication te:
October 2, 209

Industry:

Industry:

Source:
HEC Montreal Ctre for Case Studies

In 208, Cycles Devinci, a bike manufacturer in Saguay, Quebec, set itself the ambitious objective of annual for the next three years. Simon Brodeur, global brand manager for duro and downhill bikes, suggested the company expand into Asia Pacific. Intrigued, marketing manager Alain Pedneault asked him to draw up a proposal for selling ,000 bikes in that region by 202. Brodeur thus found himself compelled to formulate a proposal for the managemt team. Providing a stimulating organizational context and actual ta, the case puts studts in a real-life situation where they must scre markets based on both quantitative (estimated demand, per capita income, demography, tariffs, ) and qualitative criteria (political and cultural challges and international agreemts). The case analysis addresses a wide range of strategic dimsions, including business models, competitive advantage, and international marketing. It highs the challges faced by a company trying to raise awaress of its brand overseas and by marketing and brand managers at a company with ambitious objectives but limited resources.

Copyright © 202 Haard Business School Publishing. All rights reseed. Haard Business Publishing is an affiliate of Haard Business School.

Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?


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Cycles Devinci: Develop an asia-Pacific Internationalization Strategy? Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EDucator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. Publication Date:October 25, 2019 Industry: Industry: Source:HEC Montreal Centre for […]

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How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

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