CORE FOODS: To Withdraw or Not to Withdraw CORE Meals?

CORE foods: To Withdraw or Not to Withdraw CORE Meals? Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount. PublicATIon Date:June 01, 2017 Industry: Source:North American […]

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CORE FOODS: To Withdraw or Not to Withdraw CORE Meals?

Below are the available bulk discount rates for each individual item when you purchase a certain amount

Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
June 01, 2017

Industry:

Source:
North American Case Research Association (NACRA)

On April 12, , Corey Rennell, the founder and CEO of CORE Foods (CF), was faced with the of whether or not to withdraw $100,000 of CORE Meals from distributors and retailers who had purchased product from the last production run. The company’s product, CORE Meals, was a meal replacement nutritional bar made from high quality, organic, mainly plant-based that were mally processed. Since the products did not use preservatives, CORE Meals lasted only a week without refrration, one month when chilled and six months frozen. The company had recently switched to a new type of oats, one of the main in CORE Meals. However, within weeks, the company received comts from customers about a spicy cayenne-like after-te, something that was not evident during the initial product . While the after-te was not a health issue warranting a mandatory product recall, Rennell and his team felt it would be a “disservice to consumers if they sold something that had a different afterte from what they were used to.” A as to whether or not to withdraw may come at a high cost to the brand and/or the bottom line. What were the alternatives? And what action(s) should Rennell and his team take going forward that was both in keeping the company’s ethos as well as maintaining its financial viability?

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CORE FOODS: To Withdraw or Not to Withdraw CORE Meals?


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CORE foodS: To Withdraw or Not to Withdraw CORE Meals? Below are the available bulk discount rates for each individual item when you purchase a certain amount Register as a Premium EduCAtor at hbsp.harvard.edu, plan a course, and save your students up to 50% with your aCAdemic discount. PubliCAtion Date:June 01, 2017 Industry: Source:North AmeriCAn […]

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How To Really REALIZE DREAMS COME TRUE?

Happiness is for those who plan well and pursue. A profound among us have been proven those who have true dream to live for likely REALIZED IT. It is just simply the person working toward the DREAM days and night until accomplishment. There is a phrase of efficiency a head of you. Steps and obstacles at first seem tremendous. However, just with some times those difficult steps and challenges are so easy performance for you. There are also plenty of tools including VISUALIZATIONS and helps are around you.

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