Conoco’s “Green” Oil Strategy (A)

Conoco’s “Green” Oil Strategy (A)

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Publication Date:
April 23, 1992

Industry:
Energy & Natural Resources

Source:
Harvard Business School

Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador’s pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting constituency groups to define and implement its policies, along with Conoco’s successes and failures in reaching constituency consensus.

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Conoco’s “Green” Oil Strategy (A)

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