Event organizers are facing a lot of problems these days. Before the emergence of the internet, people had no concept of social media platforms or online promotion of events and activities. However, with the internet and the rapid popularity of social media tools, enterprises are now facing a tough challenge merging traditional marketing strategies with the more advanced online promotional tactics. Moreover, the present worldwide recession has led many organizations to seriously think of various cost cutting measures to manage administration within a limited budget.
Let’s now discuss the most common problems of creating and managing events, irrespective of its size and complexities.
The basic problem of arranging an event is budget. Event planners must keep in mind the amount of money required to book and decorate the venue, print hard-copy invitation letters, send them to respective guests, manage the menu for the show, to name a few. Moreover, there is a dire need to recruit additional staff to manage the overall administration before, during and even after the program ends.
Falling Off Event Attendance
With the ongoing worldwide economic crisis, people are showing reluctance in attending corporate meetings and tradeshows. Hence, many organizers are failing to sell their entire inventory of event tickets or maximize registration in spite of putting in their best efforts to make the event successful.
Marketing and Promotion Aspect
Organizing an event is as important as marketing it. Organizers have to give their 100% in promoting the meetings, conferences, etc. to make prospective attendees aware of such happenings. Only then can one develop chances of a full event attendance and tickets sale.
Conference or Meeting Management Problems
It becomes almost impossible for a single person to manage the logistical aspects of a conference or a meeting for their attendees and guests. Therefore, companies are seen hiring external temporary staff to take care of such processes. It takes a lot of time in finding suitable staff for these temporary roles and making them understand the work flow system within the administration of the organization.
Social Media Integration
Individuals are no longer using social media websites for merely personal reasons – they are utilizing Facebook Twitter, MySpace, and so on to meet urgent business needs and objectives. Meeting or seminar planners, therefore, need to focus on this area to expand their reach beyond geographical boundaries.
To address these growing issues and effectively manage events, organizers are seen taking the help of various types of online event management solutions. Such solutions come at a cost-effective rate and is said to be extremely easy to use and time-saving. Online event management solutions/software’s come integrated with a wide range of tools such as registration, payment management, communication, and marketing to help an organization host any type of event in a hassle-free manner.
Jonathan is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.