Colgate-Palmolive Co.: The Precision Toothbrush

Below are the available bulk discount rates for each individual item when you purchase a certain amount

Register as a Premium Educator at, plan a course, and save your students up to 50% with your academic discount.

Publication Date:
April 23, 1993


Harvard Business School

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.

Copyright © 2020 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Colgate-Palmolive Co.: The Precision Toothbrush

Research & References of Colgate-Palmolive Co.: The Precision Toothbrush|A&C Accounting And Tax Services

Leave a Reply