Colgate-Palmolive Co.: The Precision Toothbrush

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Publication Date:
April 23, 1993

Industry:
Healthcare

Source:
Harvard Business School

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.

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Colgate-Palmolive Co.: The Precision Toothbrush

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