Can I Step Back from My StartUp? (HBR Case Study and Commentary)

Publication Date: September 01, 2018

Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of allnatural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she’s pregnant with her first child. She must decide whether to sell the company–which would give her more time with her family and help her startup grow–or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1805X, and commentary-only, R1805Z.

Pages: 6

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Can I Step Back from My Start-Up? (HBR Case Study and Commentary)

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