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Bridges to Excellence: Bringing Quality Heath Care to Life

Bridges to Excellence: Bringing Quality Heath Care to Life

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Publication Date:
September 15, 2003

Industry:
Professional Services

Source:
Harvard Business School

General Electric launched Bridges to Excellence Diabetes Care Link, a program through which enrolled physicians receive bonuses of up to 10% of their salary for delivering quality care to diabetic patients covered by a participating employer or health plan. A day later, the Wall Street Journal labeled the program a “bribe.” The case explores this accusation and the assumption that purchasers and consumers must explicitly pay for quality in heath care. Also allows evaluation of a specific program from design (e.g., financial reward structure) to implementation (e.g., parties involved). The question of scalability arises, as does the criteria by which to judge success.

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Bridges to Excellence: Bringing Quality Heath Care to Life

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