Bake Me a Cake

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Publication Date:
February 11, 2013

Source:
Ivey Publishing

The sole proprietor of a small cake-baking and cake-decorating business needs to make some decisions regarding the company’s future. The company’s growth has brought new challenges including possible space constraints. The desire to improve profitability and to take the business to the next level leads the owner to consider increasing prices and the development of a new advertising strategy.

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Bake Me a Cake

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