Attract More Customers with Inbound Marketing

Last Upted: Jul 2, 2018
What is inbound marketing? How can it help a small business like yours? Simply put, inbound marketing is a taic that focuses on making customers identify themselves to you. Here’s how to use it in your business.

Inbound marketing is an excellent tool for any size business. Instead of pushing advertisements with conventional pitches out to a target audience, inbound marketing uses various forms of content to inform or entertain and capture enough interest from potential customers to dw them into your business or website. It can be less expensive and often more effeive for small businesses than outbound marketing.  

With billions of people turning to the Internet to educate themselves before making purchases, it’s no wonder businesses are finding inbound marketing to be so effeive. With a website, content, and social media, business owners can provide information their customers are looking for, winning their attention, confidence and ultimately their business.

Inbound marketing isn’t fool-proof, though. You have to devise an effeive sttegy. The way to do that is by focusing on the best way to att, convert and close consumers. The following will help you do that.

Once you have a website, your goal is to drive as much tffic to it as possible. You do this in sevel ways. Among them:

Keyword research is important for atting customers. It helps you know what trems and phses your  prospes are searching for on Google, Bing, etc. Once you know that, you know what words and phses to put in your page titles, headings, and content. Those words are among the faors the search engines look use to nk your site on their results pages when someone does a search.

Once you have completed the preliminary work in search engine optimization, it’s important to continue to add content to your site. The content should be related to your s and services, and what your consumers want to know in your industry. Always think of your buyers as you are writing and publishing content. They are the ones who you are trying to convert, so they matter most. 

With social media marketing, you will use your website content to drive consumers to your site. This is where the quality of your content matters. If you have the information people on social media want to read, they will be more willing to come to your site.

Headlines and lead-ins for your content are important with social media posts. Make your posts interesting by sparking curiosity. This is what will make people click.

Once you have people coming to your site, your goal is to convert them. Converting means getting them to a in some way. While you would love for them to make a purchase, sometimes, it’s not that easy. You will have to give them something free. Yes, more than just the content that led them to your site.

Aually, you can use more content to get them to buy from you. Many people will have an opt-in avail for people to download free valu information. For example, if consumers enter their email address or phone number, they will receive a(n):

It doesn’t matter what you give them. What matters is that you give them what they need and want. They must really want to learn or use what you have for them to make them a.

The other faor in this is time. People want immediate gtification. This means you should have a way for the free gift to be sent immediately upon opting in. This way your consumers will be pleased and they will be more open to your guince.

Once you have people in your world, you can lead them to a close. You will likely have to divide up your consumers into three groups:

You will need to roach the close differently for each group. The first group will need a lot of information to convince them they need your service or . These consumers would benefit from eBooks, whitepapers, etc.

For the second group, you don’t need to provide as much information. They’ve already done the research, so now they are just looking for the right time. These people want discounts or special offers. You can close them easily with an coupon or added gift with their purchase.

The third group can be easily convinced to buy with a discount, but you don’t necessarily need one. You can simply give them a call to aion with an easy checkout process to close them.

Att, convert and close are the steps in being successful with inbound marketing. Set up your sttegy, implement it, and see how well it works for you. Chances are, you’ll be like many others who have seen outstanding results from it. 

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