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November 21, 2002
Retail & Consumer Goods
Harvard Business School
Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon’s transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and discusses a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment.
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Research & References of Amazon.com–2002|A&C Accounting And Tax Services