Alliance Management at Forbes Marshall

Alliance Management at Forbes Marshall

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Publication Date:
January 20, 2012


Ivey Publishing

This case traces the history and growth of Forbes Marshall (FM), a family-owned company in India. FM provides steam engineering and control instrumentation solutions for the process industry. The company has evolved into a leader in process efficiency and energy conservation through technology tie-ups and focused investments in manufacturing and research. Their joint ventures (JV) with the world’s leading names enable them to deliver quality solutions in 14 countries. Forbes Marshall’s business practices and processes have combined into a singular philosophy of being trusted partners who provide innovative solutions.

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Alliance Management at Forbes Marshall

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