AirTrans Airways, West Coast Service

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Publication Date:
March 01, 2005

Harvard Kennedy School

On March 4, 2003, AirTran Airways announced new nonstop service from Atlanta to Los Angeles. routes were a major commitment for AirTran, and came at a time when the airline industry was in turmoil. major airlines had lost a record $12 billion the previous year, and two were in bankruptcy. AirTran and two other lowcost carriers were the only sizeable airlines that were profitable, and all three were expanding rapidly. The stakes for the West Coast service increased when Jet Blue, one of the other lowcost carriers, announced it would new service from Atlanta to Los Angeles and Delta, the incumbent on the route, announced that it would increase its non-stops from 5 to 13 per day. HKS Case Number 1789.0

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AirTrans Airways, West Coast Service

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