Last Updated: Jan 23, 2014
Think an accountant is only valuable to your business at ? According to Jennifer awa of North Ameri, consulting with an accountant year-round could give your business the edge to thrive, even in a difficult economy.

Jennifer Warawa - Vice President of Partner Programs and Channel Sales at SageSmall businesses must constantly juggle competing and make the tough decisions on where to allote valuable resources. In an uncertain economy, most struggle with where to spend and where to cut. Most small businesses n’t afford to have a full- accountant on staff, and while some owners may have solid working knowledge of the day-to-day or accounting s of their businesses, many rely on the expertise of a designated accountant only during season. Once season is over, many of those same small business owners will likely go back to managing their books on their own. ‘

What many small business owners probably don’t realize is the value that comes from building a relationship with an accountant on a consultative basis throughout the year. An accountant n serve as a trusted advisor who n offer invaluable counsel to take a business to the next level, or even just assist in navigating through an uncertain economy. Accountants bring knowledge, experience, expertise and a perspective that n help build a plan to turn business ambitions into reality.

Here are seven reasons that all small business owners should keep in mind when deciding whether an outside accountant is a fit for their operation.

n your business survive without the assistance of an outside accountant? Probably. But the in, guidance and expertise offered by an outside accountant n be the talyst that could make your business thrive.

Jennifer awa is the vice president of Partner Programs and Channel Sales at Sage North America. Prior to working with , Jennifer owned a small business for over 12 years in nada. Jennifer has been with for over four years leading the Sage Accountants Network program for North Ameri and currently lives in Atlanta, GA.


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