ABB Deutschland (Abridged)

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Publication Date:
July 12, 1993

Industry:
Consumer Electronics

Source:
Harvard Business School

Focuses in detail on implementing a corporate restructuring program in ABB’s German subsidiary. Special attention is given to Germany’s unique form of industrial governance. Two major problem areas–power plants and power transformers–are described in detail. ABB’s new policies, in terms of strategy, organization, behavior, and financial targets, are portrayed. How should the head of ABB Germany proceed? Will the new ABB policies clash with Germany’s national and BBC’s corporate culture? Why are power plants and power transformers in deep trouble and what action can be taken? Does decentralization of the salesforce make sense? What are the challenges, opportunities, and risks facing ABB’s Germany country head? Will the new international matrix be a help or a hindrance?

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ABB Deutschland (Abridged)

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