A High Search Volume Doesn’t Mean It’s the Right Keyword for You

A High Search Volume Doesn’t Mean It’s the Right Keyword for You


Nick Stamoulis is the President and Founder of Brick Marketing, one of the premier full service SEO firms in the United States. With over 12 years of experience Nick Stamoulis has worked with hundreds of companies small, large and every size in between. Through his vast and diverse SEO, search engine marketing and internet marketing experience Nick Stamoulis has successfully increased the online visibility and sales of clients in all industries.

Hi Nick,

I couldn’t agree more and it’s interesting to hear you say that it took years to hone in the right keywords for your site because that was certainly true for me. I’m probably still learning!

The parallel example that applied to me was “SEO”. I never targeted it. To begin with that was because I thought I had no chance against bigger, longer-established competitors but, later on, I reckoned it wasn’t a good one to target even if I could compete because it wouldn’t convert well. The ones that worked best for me personally have been 3-word searches included my County (State).


How true this is. I guess we try and take the easy way out by creating content around one high search volume keyword rather than several pieces of content containing long-tailed keywords. We can be very short-sighted and forget to think carefully exactly what our targeted customers will search for.

By the way, what is your keyword for this article? Is it “keyword” or is there a long-tail hidden in there?!! lol

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