9 (+1) Tips For Writing User-Friendly Content

Written by promotiondept

December 5, 2018

9 (+1) Tips For Writing User-Friendly Content Articles the content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Well written and user focused content allows your visitors to “find out” more […]

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9 (+1) Tips For Writing User-Fridly Contt

Articles

The contt of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the contt that sells. Well writt and user focus contt allows your visitors to “find out” more about your products and services, as well as how your company will be able to meet their nes.

Contt weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimiz contt is important for search gine rankings, considering the usability of your contt is of paramount importance for attaining good conversion rates.

Voice:

The contt of your website should be writt in consistt voice from page to page. This voice nes to be one that is relatively consistt with your industry and resonates with your target audice.

Active words:

Active words help the user gage with the contt making them a participant rather than just a passive reader. The site’s contt should be full of active verbs that inspire visitors to take action.

Typographical errors:

Website should be free of all typographical errors. Both spelling and grammatical errors can be an indicator that you professionalism. They must be eliminat to maintain overall trustability.

Visitors skim through and scan contt to find what interests them before they actually read each word. As much as possible, use short paragraphs, headings, bullets and stick to a basic reading level.

Customer focus:

Prest your contt in a way that speaks to your visitor’s overall wants and nes. Focus on them, not on you or your company.

Personality nes:

Contt should use language that speaks to individual personalities of your visitors. Providing information that certain personalities “ne” helps speak to those visitors more directly and move them through the conversion process.

Befits vs. features:

Prest the befits your visitors will receive. Don’t write exclusively in terms of what your product or service does, but what befits your visitors will get from your product or service.

Spammy text:

Contt should always read naturally and should never feel “stuff” with keywords. Never hide contt on the page, but use it effectively as a sales tool.

Calls to action:

Each page should contain a close and one or more calls to action. Once you have effectively provid the necessary information, compel the visitor to take a desir action.

Bonus Tip:

Linking out:

Whever possible and only where relevant, link your text out to other areas of the website as they are mtion within the copy. Selectively link out to external sources that reinforce the information you are providing.

All too oft site owners want to sideline the contt. They feel that pictures, tools and products are the only things that visitors want. Yes, these are an important part of the sales process, but so is the text. Properly develop text informs and persuades. It tices and courages. It draws and drives.
More than anything else, text sells.

Discuss this article in the Small Business Ideas forum.

Stoney deGeyter is the Presidt of Pole Position Marketing, a leading search gine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequt speaker at website marketing conferces and has publish hundrs of helpful SEO, SEM and business articles.

If you’d like Stoney deGeyter to speak at your conferce, seminar, workshop or provide in-house to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneer the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clits expand their online presce and grow their businesses. Stoney is Associate itor at Search Engine Guide and has writt several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search gine Marketing, and more.

Stoney has five wonderful childr and spds his free time ing restaurants and other things to do in Canton, Ohio.

Great article! Not only have you hit the nail on the head with each and every commt – you’ve kept it short and easy to read. I love articles like this. I can get good information without having to labor my way through a rambling blog. I to print this out, sd it to my partner and clits, and relook every page of my site.

Typographical errors:

Spammy text:

Contt should always read naturally and should never feel “stuff” with keywords. Never hide contt on the page, but us it effectively as a sales tool.

So many nice commts and views. i found some interesting post about del rio texas probate court Respect

Thanks! Short and sweet and soooooo much common sse! (If only sse WERE common!)

Simon

Hi there, good contt. I am a blogger and writer in somewhat professional way, and some more of contts about writing better will be wonderful to the readers. May I add some more points: wh writing, you should use active voice, and the titles should be giv utmost importance. More of such tips have be giv in this blogpost of mine:

T tips to write great contt

These are great tips! I especially agree with the “customer focus” — too much contt is focus for the search bots that it ds up being too spammy.

I’d also recommd PLR contt if you have trouble coming up with ideas for blog posts. Private label rights contt really saves me time on my blog.

Like what every always says, contt is the king and without proper contt people who visit our website will be discourage to stay and they’ll definitely forget that they had visit our site..

Great info. The most important thing for any business owner is to convey their message (most importantly the ne and the solution to that ne) to the consumer. In my Video Ads seem to do this very well; however you would still ne to be able to write a good script in order to pull this off.

Excellt and straight to the point. I ne to work on the befits vs.
the features as I’ve heard this before but find it a challge to put into practice. Some concrete examples would be a great addition. Thanks much.

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How To Really REALIZE DREAMS COME TRUE?

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