8 Steps to Attracting New Customers

Written by promotiondept

September 16, 2018

Lt Upted: Jun 14, 2017
To keep your business healthy you need a steady flow of customers coming through your doors. Follow these eight steps to attract more new customers to your business.

There’s a logical sequence to building a business, whether it’s online or offline. There are certain things that must be done in order to see your business grow. By committing to follow these eight steps, you can attract more clients and have the kind of you want.

Before you begin any marketing, you must find your target audience. Do your research and discover who your products or services can help the most. Without a clear understanding of exactly who you’re targeting, your marketing can’t be effective.

Specializing your approach will definitely help your conversion rate. It may make you nervous to think of narrowing your options, but it’s the first step in attracting more longterm clients. Here’s one more benefit to narrowing down your focus: each time you specialize a little more, you’re able to charge more for your services.

Once you’ve identified your best target audience, it’s time to learn what they really, really want. What do they dream of accomplishing? What keeps them awake at night?

There’s no point in marketing your products if you aren’t sure what your wants. Here’s a key concept: buy what they want, not what you think they need. Get to know your market and you’ll find making sales much eier.

Because you understand your market so well, you know the desired end result they’d like to achieve. The closer you get to that desired end result, the better you’ll do in business. Package your products toward that result, so that you’re always meeting the needs of your clients.

When you’re really tuned into the needs of your , you’ll eerience the rush of business running smoothly. You’ll stop having to push and shove to make sales and see how it all flows together—the needs of a group of , and products packaged to meet those needs. What’s the takeaway? don’t buy because they understand something, they buy because they feel understood.

What, exactly, are you delivering with your products, and what must the client give in return? To be effective in marketing, you need to be able to answer that question in one sentence. Here’s an example: “Give me ten minutes per y and I’ll give you the body you’ve always wanted.”

You want to state your offer in a compelling way that h raising their hands to say “I want that!” Work on developing your onesentence offer; it will form the bis of all your other marketing.

Where do the people most likely to buy your products hang out? Do they congregate on online discussion forums? What publications do they read? Which organizations do they join?

If you’ve done market research in the previous steps, you’ll al know the answers. Now, go out there and make your irresistible offer to them in ads, talks, comments on forums and whatever way you can that makes them afforbly reachable.

You’ve done your research, cred gr products, packaged them to meet the needs of your target audience, and made your offer where they congregate. To maximize all the hard work you’ve al done, you must follow-up consistently.

What’s the best way to make sure that happens? By automating and systematizing much of your followup possible. Here’s the rule: Always follow up, and find ways to make it automatic.

This one gets stepped around so often, and that’s a shame, because it’s essential if you want to succeed. Learn how to k for their business. For some companies, that might mean a facetoface meeting, and for many others, the entire sales process can be automated. Unless money changes hands, you’re not really in business.

Whichever way you chose to close, you must give your prospects enough information that they can buy with confidence. Automate that informationsharing much you can, with web pages, sales letters and brochures, so that you can eand your impact in less time.

The bulk of your profits are going to be made from sales to satisfied customers. You’ve al built a relationship with them and they know you can be trusted. Cre products you can offer them you continue to listen and hear what solutions they need.

These longterm clients give your business stability, and you’re not out ching new clients constantly. Learning to make offers will make the difference in whether your business lts.

Following the eight steps puts you on the path to attracting new clients and earning more . Keep working through them until you’ve perfected your products and your offer. Automate many of your processes you can, and don’t forget to offer products to satisfied customers. By doing so, you’ll be on the road to the you want.

Bernadette Doyle is a small business marketing eert. Get more tips and advice at http://www.clientmagnets.com



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