6 Ways to Run a Craft Business from Home

If you’ve ever created handmade goods for friends and family as gifts, you’ve probably wondered how you can use your skills to start a craft business. Here are six ideas to start a successful home craft business.

My wife makes children’s clothes. Watching her market her craft over the years has taught me how I can use shoestring marketing tactics to sell my writing. Not only these methods work like a charm, but if you are diligent in marketing your crafts through the six sales channels, you will be amazed at how rapidly your business will grow.

Craft Shows

If you sell books, sell at book shows and conferences related to the types of books you sell. My wife has ne well selling her children’s clothes at local craft shows, fire company events, and tractor shows.

Yes, I s tractor shows. She makes modest children’s clothing by hand and tractor shows are frequented by people with an interest in the vintage past.

The trick is to find out where your target audience hangs out and to set up shop there. Whether you sell handmade jewelry, wood furniture, wrought iron garden supplies, or some other craft, you have some idea who your ideal customer is. Find out where they shop and put your craft business there. Pay a h fee if you have to.

The beauty behind craft shows is that they typically take place over the course of a few days, usually on weekends, so you can create your crafts between events. Take business cards. My wife has sold more clothes after the show simply by passing out business cards.

Set Up a Website With An E-commerce Store

Online marketing is a whole new gig altogether, but it’s relatively inexpensive. A $500 website is an expense you can calculate against the life of your business. If you sell just $100 worth of merchandise in your first five years, it will pay for itself.

On the other hand, free open source like WordPress – with its huge volume of free plugins and a community of support volunteers – can offer an inexpensive way to establish your craft business online. You might have to learn some new skills – and all you have to pay for is a main name (about $10/year) and hosting (less than $10/month), but, believe me, it’s well worth it.

This channel works better in conjunction with your own website, but you n’t a website to sell through . Chances are, you’re already there.

Facebook allows you to set up a fan page, and it’s free. You can add a store to your page that will allow your fans to buy your products through Facebook. You can also promote your craft by pinning images of your creations on Pinterest, sharing them with friends on Instagram, and attracting your audience through other websites.

Find out where your audience hangs out and go social.

On Consignment

Search for consignment shops in your area and contact the owners. Some retail stores sell completely on consignment. Others make special arrangements with crafters whose they like.

Whether you sell handmade clothes, jewelry, iron products, wood furniture, or another type of craft, there are stores ready to take your on consignment and sell them for you.

Become a Wholesaler

If you make that can be replicated, then you might sell them wholesale to retailers.

Unlike with consignment, you can charge retailers up front for your craft if they buy them in multiple units. You won’t make as much per unit this way, but if you get a few good retailers who can push your products out the or as quickly as you deliver them, then you can establish for yourself a steady stream of income.

Online Craft Venrs

You’ve likely heard of eBay. Many crafters have used eBay over the years to sell their online. The advantage to using a site like eBay is you n’t have to build your own website, but you have to give up a percentage of the sale for the privilege of ing your .

Another popular website where crafters sell their is Etsy.

RELATED: Increase Your Etsy Profits with These 5 Tips

Amazon allows third-party venrs to their for sale and is a place for many craft venrs.

You may be able to find a specialty website for your type of craft just by Googling “craft directory” and your type of craft (i.e. “jewelry,” “greeting cards,” or “wood furniture”). Print-on-demand stores like Café Press and Zazzle allow crafters to open an online store and sell to their audiences for a commission fee.

Artsy Shark has published a list of craft vendor websites where you can sell your goods.

Conclusion: Run Your Craft Business Like a Business

With some diligence and hard work, you can run your craft business frugally and sell your craft online and in the real . Keep in mind that your craft business is a business. Therefore, your goal should be to bring more money in than you spend to keep it running. When you achieve that goal, you’ll have a profitable craft business and you can build upon your success with more success.

Seek out sales channels that require no expenses unless you make a sale, and diversify your portfolio so that if one sales channel dries up, you still have other income streams. Start small and take one step at a time.

SEE ALSO: Transforming Your Hobby Into A Career

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