6 Tips to Produce a Successful Webinar

Written by promotiondept

September 16, 2018



Last Updat: Nov 7, 2013
Webinars are one of the most affordable ways to market your produ or service. Use these pointers to produce a webinar that is effeive and successful.

WebinarTechnology is providing today’s companies with an amazing array of tools. From video conferencing to high-power M solutions, businesses today have more resources at their fingertips than ever before.

One of the most useful tools available is the webinar. Compar to the cost of traditional advertising or a trade show presence, a webinar is highly cost-effeive. Not only that, it gives you the opportunity to conne with customers and potential customers in an interaive, multimia environment.

Yet, some webinars fall flat on their face. It’s not for a lack of trying; in many cases, the company or person responsible for the webinar simply doesn’t realize what’s involv in producing a successful webinar.

Here are some tips that will help your webinar be both eng and effeive:

Know what you’re trying to accomplish

Truthfully, this is where any webinar endeavor should begin. You ne to have a realistic idea of what the webinar should accomplish. Are you trying to generate a certain number of new leads? Are you trying to establish your company’s ibility in your niche? Are you trying to inease brand awareness?

Webinars are particularly good for all of these purposes, but your goals will greatly determine the content of the webinar as well as the taics you use to get the word out about your webinar. They’ll also determine how you handle registration, and what sorts of information you colle during that process.

Choose the right preer

The person in who proposes the webinar is rarely the right person to do the preation. Instead, look for a resource that brings something other than expertise to the table. That might mean your CEO, one of your top engineers, a salesperson, or even an industry expert that can be coax to come in and help with the webinar. (An outside expert will often generate greater degrees of interest and ibility, as )

Choose the timing of your webinar carefully

Whenever possible, try to offer your audience a choice. On any given day or time, some of your key viewers may be unavailable. If you offer a webinar series split aoss several days or weeks, you’ll pull in more and better leads over time. Not only that, it will give potential customers the opportunity to come back again and again, helping to rforce your ibility and inease their brand loyalty.

In this regard, you also ne to think about your audience and their schules. For example, if an industry trade show is running on the day you’re offering a webinar, you’re going to miss out on attendance from some key players. If most of your audience is on the West Coast, 10 AM Eastern time is going to exclude many of them from attending. On the other hand, if you have a coast-to-coast audience 1 PM seems to be an ideal time for most attendees.

Don’t skimp on and promotion

You’ll want to start promoting the webinar at least two weeks ahead of time. You should have reminders go out to prospeive attendees around two days, and then again at two hours before the webinar. Without a reminder, only around a third of the attendees that up will show up.

Integrate your webinar into your other channels. Have the sales team call their existing clients, as well as prospes. A invite is much more likely to get a response, and it’s an easy, no-pressure call to be made.

oss-promote the webinar via your other channels. Include a blurb on the webinar (along with a -up link) in your monthly letter. Make sure there are at least a couple of blog posts on your site that talk about the webinar. Pass out flyers at trade shows, along with fa sheets relat to the webinar.

Learn from the webinar for next time

The webinar is an interaive format. As such, you have the opportunity to get immiate feback. You can get both qualitative feback during the webinar from individuals, and you can get quantitative feback after the webinar by providing a poll or a customer survey. In that survey, ask specifically what kinds of things you could do to improve a future webinar, and to get some insight as to the interest level the attendees have in the topic as well as your solution.

Have an effeive sales follow-up plan

Each attendee should receive some sort of thank you for attending, and a link to the webinar (which should always be record). This simple step in itself will often result in sales or referrals. Send a “sorry you couldn’t attend” note to those who didn’t make it, along with a link to the record webinar. The sales team can then follow up with prospes, as

A successful webinar can be a wonderful tool for your company. Follow these tips and your webinar will be as successful as it can be.

Katie Reynolds is the Manager of Webinars and Public Relations at Vistage International. Vistage business coaching groups help CEOs build successful companies. This executive coaching organization is membership-bas only and provides high-level development opportunities for executives. 

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