5 Ways to Generate Repeat, Loyal Customers

Written by promotiondept

September 17, 2018



Last Updated: Mar 27, 207
New customers are great, but what’s even better is repeat customers. They become your ’s cheerleaders that drive new customers your way, sing your praises, and buy from you again and again. Here are five things you can do to create loyal customers.

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As a small person, I’m sure I don’t have to tell you how important repeat, loyal customers are to your success. Turning one-time shoppers into loyal fans and advocates can have a huge impact on your bottom line. Not only will you be generating their again and again, but these loyal customers are likely to refer and spread the word about your to their like-minded friends. This equals more new customers that you can then turn into loyal fans—and so the cycle continues. But just how do you accomplish this? Well the foundation is providing a great product or service, with a positive customer experience. But there are specific activities you can do, that can further bolster your likelihood of creating true advocates. Here are a few key ones:

. Create an email newsletter

This probably isn’t the first time you’ve gotten the advice to start an email newsletter. There’s a reason for that — newsletters . With a regularly scheduled newsletter, you have the chance to stay top-of-mind with the people who already know your . It’s effective because you’re reaching them in the place they’re already going everyday — the inbox. People do with people that they know, like, and trust. By sending a newsletter with helpful information and advice, you’ll have a chance to build the loyalty and trust you need to keep customers and clients coming back, and avoid losing them to the competition.

2. Request feedback

When done right, asking for feedback can be exactly what you need to keep people engaged and interested in your products and services. One of the ways you can use a survey, is to get people interested in something new you have coming up. For example, a retail may send a survey to gauge interest around a new line of products before introducing them at their store. By involving your audience in the planning process, you’ll have a higher response rate when you’re finally ready to promote the new items. You can also send a survey, ed to improve the effectiveness of your other marketing efforts. Based on the results, they can come up with special offers on services to help , or create content and share it with fans and followers on social media channels.

3. Try a Facebook social media promotion

If you’re already using sites like Facebook, Twitter, or Pinterest to promote your , you know how valuable they can be for staying in-touch with your audience. But when it comes to turning those online interactions into new — that’s when things get a little tricky. One of the ways you can do that is to run a special promotion, targeted at engaging your audience and getting them to take action. Separate from your everyday scheduled posts, these promotions are ed to give your audience something they can act on right away.

4. Host an event

With so much attention spent on what you can do online, it’s easy to overlook the offline component of your marketing efforts. Hosting an event, gives you the chance to take all of the hard you’re doing online, and turn it into meaningful face-to-face interactions. This is a great opportunity to meet your fans in-person if you don’t have a physical location where they can visit you. For a retail store, the event could be something as simple as a monthly sale. But you can also use events as a way to offer training and build loyalty through education. For example, a restaurant might host free cooking classes, or a book store might invite authors to do speaking engagements.

You can also use this as an opportunity to encourage attendees to sign-up for your newsletter to receive updates about future events.

5. Create a share-worthy offer

Creating a share-worthy offer starts with understanding the needs of your audience, and coming up with something based on those needs to help you reach your .

Consider these three s when creating your offer:

By focusing on these s first, you’ll have a better chance of getting people to pay attention and act on the offers you send out, because you’ll be giving them something that they are interested in.

Putting it all together…

Whether you’re trying to attract new customers or build relationships with current customers — all of the tools you’re using to market your need to together. Create a plan to bring new customers back again and again, and get the helpful information you need to succeed!

Related article: Win back lost customers

Editor’s note: Not using email marketing yet? Or not happy with your provider? knowHow.com uses and recommends Constant Contact. Try it free today.

Know-How may receive a commission if you make a purchase.

Ellen Williams, Constant Contact Regional Development Director, New York and Southern Connecticut

Ellen has over 20 of technology and marketing experience and has presented to over 4,000 small es, nonprofits, and associations. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their es.  

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