5 Simple Networking Follow-Up Strategies

Last Updated: Dec 5, 2017
Following up with neting contacts after a neting event is important if you want to turn those prospects into paying customers. Here are five simple strategies for following up.

Woman holding business cardNeting is vital to growing your . Simply put, unless you go out and meet nobody will know you exist. If they n’t know you exist they can’t hire you. You can be the best ‘neter’ out there but unless you follow up with the you meet you are wasting your time.I have met so many who complain to me that they meet but that the leads go nowhere. Here’s why, cards sitting in piles on your desk are not clients. I have found it easiest to follow up after neting events when I have a plan in place BEFORE I even leave my room.

Here are five simple strategies that I use to put that plan in place and make sure that I carry through.

Things that have ed for my clients and me are:

a. Send an article that is a good follow up to most of your conversations that represent what you and is of value to readers. (Note: This should be an article that helps your new contact, not a brochure).

b. Pick up the phone and call.

(Note: Set aside time on your calendar to make those calls and decide what you want to accomplish with these calls…again, this is your opportunity to get to know them, NOT sell). c. Share a resource with them. Put them in touch with someone who can be of service to them or share your favorite about a topic.

After you speak with someone write a quick note or two to remind you about what you spoke about and, if appropriate, what your next step will be. Why a sharpie? A lot of have glossy cards. A pen esn’t always .

Since most not follow up after a neting event, it is more important for you to gather names than for you to give your card out and wait for them to call you. If someone you meet esn’t have a card (many n’t bring enough) you can write his or her information on one of your own card or on a blank one.

Will you call them in a few days? Will you send them an article? Will you call to set up a lunch date?

When you tell them what to expect it makes it real for both of you. You will be more likely to follow up because you told them that you will and they are going to be more receptive to the follow up because they know it’s coming. Oh, and the best part, they will often share the best way for you to follow up with them so they will be even more receptive.

Reaching out one time after meeting them is not enough. It generally takes seven or eight touches before someone decides that they are ready to engage you. Touch base with them regularly. Continue to give information of value and interest to them.

When you follow up regularly and share information of value after meeting someone you become someone they trust. You will naturally build a solid relationship and before you know it the cards on your desk will become your best clients and partners.

What’s your plan for following up after your next neting event?

Carrie Greene is a speaker, trainer, coach and author of Chaos to Cash. She helps entrepreneurs cut through the confusion and chaos surrounding them so they make decisions, stop spinning and proastinating and make more money. Free re at http://carriegreenecoaching.com/