5 Reasons to Use Postcards For Marketing

Written by Peter Tran

July 19, 2017

Wh considering differt forms of advertising, always think postrds. Wh I refer to postrds I mean 4 inch by 6 inch (4″x6″) flyers. I have many reasons to use them, especially in small business marketing, and I have found them to be very effective. Here are five good reasons why postrds should be included in your marketing mpaign.

Reason #1: Low cost to print.

4″x6″ postrds are pretty inexpsive to print in comparison to most other printed items. I n have a box of 5,000 rds ed, printed, and delivered for under $500. Brochures n cost that much for 500. Wh dealing with small business marketing, these flyers n save a huge amount on marketing and printing costs.

Reason #2: Size.

I’m sure everyone has se a 4″x6″ flyer at some point. Many times they are placed on your r or left in your door. These flyers are easy to handle, distribute, and save. If someone receives a 4″x6″ flyer with coupons on it, they are more willing to save it than if they receive the same coupons on an 8.5″x11″ sheet of paper. Obviously, everyone will have differt reasons for using flyers, but 4″x6″ postrdsize flyers are effective in just every situon.

Reason #3: Postage Costs.

Postage goes up quite oft. It seems like every time I go to the post office, it has gone up again. Wh determining how small businesses will market to their target markets, postage is always part of the equon. If you are mailing a 4″x6″ flyer, it will cost you the postrd rate, not regular first class, which saves you almost half. Many people tell me they use a mailing house and it helps reduce costs, but I have used them before also. The savings you receive in postage is usually up by the mailing house’s fees, and ev before those fees, you still save money with 4″x6″ flyers.

Reason #4: Quality.

4″x6″ flyers are used quite a bit, especially by the tertainmt industry. For this reason, there are many printers available for 4″x6″ flyers. You have to be selective in choosing your printer, but the better printers provide a topquality finished product. The price I quoted earlier is for UVcoated, 14 pt stock, and fullcolor on both sides. Most small businesses struggle with price of printing beuse they usually n’t order large quantities. They usually d up using weaker quality products to save money, but 4″x6″ postrds n be topquality and still save money.

Reason #5: AtttionGrabbing.

Many ers tell me I should sd a letter, sample, p, and other gare in an velope. Besides the outrageous cost this brings, it weaks the response. People see a marketing piece in the mail a mile away, including postrd flyers. Will they take the time to op the velope, maybe. Will they read the postrd flyer beuse the informon is staring at them, definitely! Test the theory yourself: see how many velopes you decide to op versus the number of postrds you read.

Nate Stockardan informve source of informon, articles, tips, and advice for small business owners and marketers.

Article Source:
http://EzineArticles.com/expert/Nate_Stockard/235727

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  1. Melanie Bowen - I liked your blog so much. I would like to thank you for the contribution.

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