Last Updated: Sep 11, 2018
What are the best marketing ideas for a small business with a tight budget? These 25 cost-effective marketing methods will help you increase sales without spending a fortune.
Marketing is the key to success in just about all businesses. In fact, the right marketing ideas can sometimes make a mediocre product outperform a good product that is poorly marketed. Big businesses can dedicate a lot of money and staff to coming up with blockbuster marketing for their products. Small and medium-sized businesses can’t afford that luxury. So what can you do to improve your products’ marketing results?
The answer is simple: keep trying marketing methods you haven’t tried before. Ideas are plentiful if you look for them. Pay attention to how big corporations (as well as other small businesses) market their products, and then adapt their marketing techniques for your business and budget.
Need more marketing ideas? Here are 36 more ways to market your business.
Figure out who your customers are and where you can find them with this free, fillable Market Research Worksheet.
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About the author:
Janet Attard is the founder of the award-winning Business Know-How small business web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets. Follow Janet on Twitter and on LinkedIn