Mar 12

How to Heal Your Gut: 5 Steps for Success

How to Heal Your Gut: 5 Steps for Success You’ve heard about leaky gut syndrome: that it literally means your gut is leaking some of its contents into your body, that a loosening of the tight junctions of the gut lining could cause a host of problems, that it can be a chronic issue, and […]

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Mar 12

The Hidden Costs of Ignoring a Go-To-Market Plan

The Hidden Costs of Ignoring a Go-To-Market Plan Trust Me: The Pre-Planning Pays Off One of the most overlooked and misunderstood aspects of launching a SaaS product and taking it to market is that there’s a lot more to it than just getting an app approved in the app store. Many startups I work with […]

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Mar 12

Why Startups Underprice Work

Why Startups Underprice Work Pricing a project, your work or your time, is a difficult task, and one you will face from the very start of your business adventure. From experience, it is easy to underprice, and for whatever damn reason, easy to underprice regularly, again and again. Pricing work correctly is no easy feat, […]

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Mar 12

Inside The Startup Calculator

Inside The Startup Calculator Something that often comes up for startups is to build a business case. Based on one or more different business models and some market research, a spreadsheet is coerced into showing double decimal precision predictions for the next five years, and everyone is happy. There is, however, a major problem with […]

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Mar 12

5 Steps to Test Your Startup Idea

5 Steps to Test Your Startup Idea Whether you’re an entrepreneur, a corporate shark, or a university student, at some point in your life you’ve thought of a startup idea that you are excited about trying. The challenge is that 99% of these ideas never see daylight. They get stuck in our minds and never get […]

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Mar 12

How to Decide If You Should Work at an Established Startup

How to Decide If You Should Work at an Established Startup This is for people who are considering applying for a job at a startup, not the brave souls who band together to form the foundation of it. You’re interested, you’re curious, but the business has been around for a few years. It’s been around […]

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Mar 12

A Simple Way to Frame New Strategies

A Simple Way to Frame New Strategies Creating a new product strategy is challenging. You have to research and understand the market, paint a vision for the future, and build a narrative that resonates with people. You’ll need to put in the background work! But there’s plenty of strong foundational research that falls flat when […]

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Mar 12

A Vygotskian Perspective on Customer Success

A Vygotskian Perspective on Customer Success I’ve always had a very simple north star for guiding my Customer Success practice: be helpful. It’s my responsibility to help my customers get from the present to the future. We describe that progression as a customer’s journey, something that resonates strongly with my education background. At the most basic […]

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Mar 12

Rejected By Silicon Valley — What It Means

Rejected By Silicon Valley — What It Means Prior to wanting to work for one of these tech companies, I’d worked with many of them over a three year period. I visited their offices in San Fran, went to their events, met with their people and became immersed in why the valley has become what it is today. […]

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Mar 12

Want your startup to thrive? Listen to your customers — Beta Boom

Want your startup to thrive? Listen to your customers — Beta Boom The number one reason why startups fail, according to CB Insights, is that they never find a market need for their product. The sixth most common reason why startups fail is that they create a user-unfriendly product followed closely by not listening to customers. Think about […]

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