Last Updated: Aug 15, 2018
Word of mouth marketing (WOMM) is an effective and inexpensive way to bring in business. Getting a recommendation about your business from a friend or acquaintance can be the confidence booster potential customers need. Here are 20 ways to generate great word of mouth for your small business.
Word of mouth marketing has always been an important tool for businesses. It drives sales because buyers want to be sure they are making the right choice when they make a purchase. Hearing other people say good things about a product or service helps build a buyer’s confidence that their purchase won’t be a mistake.
Small businesses often think of word of mouth marketing as free advertising. But word of mouth is so powerful that big businesses pour millions of dollars into advertising campaigns to make consumers think everyone has a great experience when they purchase their products. Think about the Burlington Coat Factory ads, for instance, where consumers brag about how much money they saved on clothes by shopping at Burlington. Then there are the DSW Shoe commercials where one woman runs up to another and asks in awe, “Where did you get those shoes? ”The answer is the company’s slogan – “DSW – It’s where you get those shoes.” The implication: DSW is the place to go for shoes that will make you a standout.
Small businesses don’t have that kind of money to spend. Nevertheless, savvy small business owners have learned to generate great word of mouth reputations on tiny budgets. How do they do it? How do they get customers to not only appreciate them, but promote them to other people as well?
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About the author:
Janet Attard is the founder of the award-winning Business Know-How small business web site and information resource. Janet is also the author of The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets. Follow Janet on Twitter and on LinkedIn