10 Website Design Mistakes Entrepreneurs Make

Last Updated: Jan 19, 018
Designing a for your ? If you aren’t a professional er, there are several common mistakes you could be

There are plenty of items on your to-do list when you’re starting a . You need a name, a location—cyber or physical, and of course, money. The “book of shoulds” also says that you need a . If you don’t have the money to hire a designer, you probably set out to do it yourself.

Here’s the good news: In the beginning stages of your you can certainly design your own but before you dive in, here’s what to avoid.

For many, if not most , a is a must, but you can have an online presence without a . You’ve likely seen listings online that don’t have s attached to them. If you can’t afford to have a set up, at the very least make sure your name and phone number can be found through online association member listings, online Yellow Pages, and social media sites.  As soon as your income allows, do plan to get at least a simple, but professional-looking set up. The reason: you don’t own or control outside resources, but you do own and control what goes on your own .

Some people will start the process of building a without first knowing what they want to get out of it. Like finding a solution before identifying a problem, not having a gl with your will lead to online failure.

Are you trying to gain eosure for your ? Maybe you’re planning to sell products online. Each of these gls require a different type of . Your is a tool that serves your , but you need the right tool for the right job.

Do a quick Google search of s that have won a prestigious award and you’re going to see some seriously amazing eye candy. The s are beautiful—like a mcal piece of art in the finest museum. If you’re a studio or advertising agency, an award-winning look is important, but for most es, it’s not necessary.

First, unless you’re a skilled visual designer, you probably can’t pull off a design of that magnitude so don’t try. Second, your customers care more about the information than the design.

Yes, strive for polished and professional, but there’s no need for cutting-edge design.

How many s have you visited that made design more important than navigation? Simply put, it was pretty, but you had no idea how to find anything. When your customers come to your site, they won’t put time into figuring out your .

If you’re selling products, make the link to your products page big and noticeable. Read and understand the F Pattern, which says that people read online content in an F pattern—down the left side and across but only at the top and part of the middle.

Bottom line: They’re annoying! You’re reading a page, click on a link, and impatiently wait for the PDF viewer to open. Then, the text looks different than what you were just reading, you have to scroll through the document, and if you want to save it, good luck finding that command. Anything that ca your users stress will prompt them to click away from your site.

Want to see your customers click away from your site at a blistering pace? Place a giant block of text on your . If you’re reading a book, endless lines of text are fine, but in the online world, it’s badreally bad. For more information on writing for online, click here.

Your likely has the gl of gaining customers. That’s fine, but if you get the idea of including Google ads or something of the like, push that out of your thoughts. Nothings says annoying like a that has a thin band of content in the middle and banner ads along the sides.

Where do most people spend the bulk of their time? On s OTHER than yours. Clicking on the logo of a page will take you to the homepage. Clicking a link will make it change color so you know you’ve been there. “About” and “Contact” are pages they can go to learn the important points of your and contact you if they would like.

Make your function like most other sites on the web. People like comfort.

You know your better than anybody. That alone makes you biased when it comes to your . You’re judging your site based on the knowledge you al have. What you need is a group of people who know nothing about your to offer feedback. Did they find what you wanted them to find?

Can they tell you what sets your apart from others after less than a minute of reading? Were they able to find the information they were looking for? If they don’t understand your after a minute two, you’ll need to make some changes.

Designing a site that looks good on a computer is fine, but many people will look at it on a phone or tablet. Be sure your site looks good on both mobile and desktop platforms.

Bottom Line

A simple will land you more than one that is stuffed with pages and information. Make sure there’s a lot of white space (no content) on your pages, the navigation is clear, and your most important points catch their eye the second they arrive. That’s the recipe for success.

Find More Tips and Hints

Need more ideas for building or improving your ? Read the articles in these two sections of Know-How:

Web Design, Usabilitiy and Navigation

Website Results and Profitability


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