Last Updated: May 29, 2018
How can you differentiate your business from competitors? Providing a memorable customer experience is one key secret. Here are 10 ways to show your customers they truly valued.
Every business owner and organization knows if they want to attract and retain more loyal customers, they need to provide high-quality customer service. That’s why organizations today focus heavily on communicating how valuable their customers are to the organization. Now, the question is…
How much do they truly value their customers?
Most of you probably had the experience of being a “valued” customer, yet you didn’t feel valued at all! For example, you call a company for either customer service or to order one of their products and you enter into the electronic triage system only to be put on hold. You’re told: please stay on the line, your call is important to us. Sometimes we dutifully follow the electronic request, and we wait, and even wait longer. Other times we hang up in pure frustration.
Or, have you been asked to complete a customer satisfaction questionnaire?
Again, you are told that your comments are “very important to us.”
How maddening it is when you have taken the time to complete such surveys after receiving poor service, spelling out in detail what the issue was and why you were dissatisfied, only to receive no acknowledgement of your issue or concern?
Perception, as we have heard endless times, is reality. The reality here is that you won’t go back or use them in the future. And likely, you will tell your friends!
We believe that providing excellent customer service should be an obsession.
Here are our Growth without Sabotage™ Tips That Will Help Your Organization Differentiate Your Customer Service
You may be thinking that this is obvious. Yes, indeed, it is not rocket science. While it may be obvious, the truth is that it is also frequently not practiced. And because it is not done well or consistently, it represents a key differentiator.
You need to capture the attention of your future customers and keep your current customers. Without consistent excellent customer care, customer loyalty is improbable, especially in this economy where buyers are more cautious. Now more than ever in business, we need to find ways to differentiate ourselves. We find that customer service is a simple yet powerful differentiating strategy.
Sara LaForest and Tony Kubica are management consultants with more than 50+ years of combined experience in helping organizations improve their business performance. They say, failing to improve customer service by showing your clients that you value them is just one way to sabotage your business growth.