10 Easy Ways to Make Your FlyerStand Out of the Crowd

Written by promotiondept

September 16, 2018



Last Updated: Jan 9, 2017
don’t need to spend a lot of money to make flyers that get attention.

stand out of the crowdA flyer is an inexpensive and effective way to grab attention in a very busy marketplace. How do make r flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.”

1. Write a snappy headline or title.
Make it memor, unusual or provocative using a few efully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now Can, Discover, Proven.

2. Use colorful or striking graphics.
One large image will have more impact than many smaller images. A stunning photo or illustration grabs attention, creates a mood, and s r story. This image is r “focal point” and will draw r readers in. can purchase inexpensive but quality stock photos on the Internet. Downld individual photos or purchase a CD with hundreds of images.

RELATED: 11 Ways To Make Your Brochures Effective

3. Focus on the benefits of r product or seice.
r prospects will ask the question, “What’s in it for me?” Write from the their perspective using the words “” and “r.” Avoid using the following words: we, us, I and our. Be sure to keep r text short and to the point. Some of the most powerful words to use are: free, save, love, new, results, and guarantee. Break up long paragraphs with bullet points and place them in a separate box.

4. Use compelling testimonials and case studies.
Nothing strikes a chord like an endorsement from a happy customer, especially if it demonstrates the results they’ve had with r product or seice. Be sure to include the first and last name, company name and location of the person providing the endorsement.

5. Organize r page with boxes, borders and areas of contrasting colors. don’t need to fill r flyer with wall-to-wall text and graphics. Incorporate some white space to make certain elements stand out and to make the flyer easy to read.

6. Make r points easily identifi.
Highlight titles and subtitles in bold, but avoid using ALL CAPS because they are more difficult to read.

7. Don’t get too complicated.
Make it simple with two typefaces, and align items to a grid. r page lat program will provide non-printing guidelines. Use the “snap to guidelines” function to align items easily to the grid. Be aware of printing margins. I suggest create r lat with 1/2″ margins on all sides, or add 1/8″ for bleeds on items that print off the edge of the page.

8. Don’t forget to read.
Have someone else read r work. Check r contact .Dial the phone numbers on the flyer to make sure they are correct, and type in the URL of r website to make sure it is correct, too.

9. If are on a tight budget, try this.
Select bright-colored or unique paper, and print with black ink. Use shades of grey to provide tones and contrasting background areas.

10. Offer a discount or special limited-time price.
Design a coupon on the bottom quarter of the flyer. Be sure to clearly state the deadlines and limitations of the offer. If it is a mail-in coupon, be sure to include the payment specifications with areas for filling out credit d , mailing address, etc.

don’t need to reinvent the wheel when creating r flyer. Use these proven techniques and will see big results in r marketing efforts.

Copyright 2006 Karen Saunders

Karen Saunders is the author of the award winning ebook, “Turn Eye Appeal into Buy Appeal: How to easily transform r marketing into dazzling, persuasive sales tools!” FREE audio classes, articles, an eCourse, and an ezine on marketing tips are avail at https://www.karensaundersassoc.com/ 

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