Beyond Beer: Brewing Innovation at Molson Coors
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Publication Date:
August 17, 2020
Industry:
Food & Beverage
Source:
Harvard Business School
In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis production company. The request was for the construction of a new production facility for cannabis beverages, a new product in an as-yet-nascent market.
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Beyond Beer: Brewing Innovation at Molson Coors
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