Dressing Up The Startup

The success of a new business has a lot to do with the entrepreneur’s ability to convince potential employees as...

Sources of Startup Capital

To many people, starting a business may be a bit overwhelming. Entrepreneurs not only need to define their value proposition...

Sales Cycle & Go-To-Market Strategy

The term “Sales Cycle” refers to the steps a customer undertakes before he or she decides to buy a product. In its simplest form, sales cycle has two sequential steps....

Equity Financing Stages for Startups

It is rarely possible for startups to raise sufficient capital to kick-start their operations, launch products and break even. Although a ‘one-time investment’ strategy is theoretically...