The Founder of TOMS on Reimagining the Company’s Mission
Publication Date: January 01, 2016
In the fall of 2012 the author decided he needed to do some soul searching. The start-up he’d founded six years earlier had grown into a global company with more than $300 million in revenue, and it was still delivering on its promise to donate a pair of shoes for every pair sold, but Mycoskie felt disillusioned. His days were monotonous, and he had lost his connection to many of the executives in charge of daily operations. He and his wife moved to Austin, Texas, so that he could take a sabbatical. He dedicated a lot of time to private contemplation, but he also spoke regularly with his executive coach, entrepreneur friends, and business nonprofit leaders he admired. He traveled to conferences around the country to learn from experts in social enterprise and international development. And he read “Start with Why,” by Simon Sinek, about leaders who inspire action and companies that create compelling products. All this, combined with a chance conversation about the coffee trade in Rwanda, led to the creation of TOMS Roasting–which, like TOMS Shoes, would have a one-for-one model: For every bag of coffee sold, the company would provide a week’s worth of clean water to a person in need. As TOMS approaches its 10th anniversary, the author writes, he feels more energized and committed than ever.
Pages: 5
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The Founder of TOMS on Reimagining the Company’s Mission
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