AirTrans Airways, West Coast Service
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
March 01, 2005
Source:
Harvard Kennedy School
On March 4, 2003, AirTran Airways announced new non-stop service from Atlanta to Los Angeles. The routes were a major commitment for AirTran, and came at a time when the airline industry was in turmoil. The major airlines had lost a record $12 billion the previous year, and two were in bankruptcy. AirTran and two other low-cost carriers were the only sizeable airlines that were profitable, and all three were expanding rapidly. The stakes for the West Coast service increased when Jet Blue, one of the other low-cost carriers, announced it would start new service from Atlanta to Los Angeles and Delta, the incumbent on the route, announced that it would increase its non-stops from 5 to 13 per day. HKS Case Number 1789.0
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
AirTrans Airways, West Coast Service
Research & References of AirTrans Airways, West Coast Service|A&C Accounting And Tax Services
Source