Buck & Pulleyn
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Publication Date:
April 12, 1994
Source:
Harvard Business School
Industry:
Advertising industry
A woman CEO believes that industry and organizational conditions require for a reengineering/restructuring job her company. However, she wants to gain maximum commitment and buy-in form the entire company. She does this by setting up employee task forces and teams, but this is only the beginning of new efforts that must be made.
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Buck & Pulleyn
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